Resource from the UK Government Communications Network, about how to translate behavioural change theories into practical communication actions. The document lays the foundation for the Five Step Approach for demand reduction developed by TRAFFIC.
This Consumer behaviour centre provides insights into motives of consumers of certain products, particularly wildlife. Who are they and what choices do they make? Research shows that demand is the most powerful force driving illegal wildlife trade. You will also find information specifically tailored for governments and information about the role of sellers in the consumer market.
Chinese Consumer Report
Brands and Buzz: Understanding How to Reach Today's Chinese Consumers
Chinese consumers are growing more sophisticated and individualistic. They can be segmented by values and product use habits as well as by demographics like age, gender, and city tiers. Read More…
Workshop on Demand Side Strategies
Reducing Demand for Ivory
A compendium of the presentations and proceedings at this landmark workshop in China, January 2015, reviewing the nature of and potential for demand (and supply) reduction interventions to tackle the illegal ivory trade in China