Powers of Persuaion: Conservation, Communications, Behavioural Change and Reducing Demand for Illegal Wildlife Products

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In recent years, the conservation sector has begun to embrace the powerful potential for behavioural science to help change wildlife product consumer choice (TRAFFIC, 2012). A common question arising is:“How can we change people’s behaviour so they just care about [threatened] animals and stop consuming their products? This paper aims to promote and support reflection around such considerations, amongst those designing communications aiming to reduce demand for illegal wildlife products. It also seeks to introduce some of the core behavioural science concepts and theories that could form critical points of reference when creating messages and approaches to change consumer choice. In this manner it builds upon the dialogue between those in the demand reduction Community of Practice at the Changing Behaviour to Reduce Demand for Illegal Wildlife Products workshop (Hong Kong, 7–9 March 2016). TRAFFIC Bulletin Vol. 28 No. 2 (2016)
Paper - Powers of Persuaion: Conservation, Communications, Behavioural Change and Reducing Demand for Illegal Wildlife Products
Behaviour: Consumers
Language: EN - English