Focusing initially on reducing the demand for Tiger parts, products and derivatives, but with links to other endangered species, TRAFFIC convened a meeting in 2011, of creative experts from a diverse range of professional backgrounds—including advertising and marketing, social research, behavioural economics, public health and wildlife trade— in Hong Kong. Their insights helped in the development of a five-step approach to changing the attitude of consumers towards the consumption of these products.
Language: EN - English
