Wildlife Consumer Behaviour Change Toolkit

Information Could Reduce Consumer Demand for Exotic Pets


This paper explores messaging and approaches for demand reduction campaigns with respect to exotic pets, by examining what arguments could work to lower the appeal of pet purchase among potential buyers. Interestingly, it was found that “informing prospective exotic pet purchasers about either the zoonotic disease risks associated with, or potential illegality of, buying exotic pets could reduce consumer demand, potentially by up to 40%”. On the other hand, “information on welfare and conservation impacts did not significantly lower purchase likelihoods”.

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