CHANGE WILDLIFE CONSUMER BEHAVIOUR

This corporate social responsibility (CSR) guide was created in partnership with the Vietnamese business community. It provides practical guidance on how a Vietnamese company, regardless of its size or sector, can enact effective wildlife-focused CSR policies. The guide provides case studies showing how wildlife-focused CSR policies can help make businesses more competitive, which is particularly important as Viet Nam opens up further to the global market. The guide is part of the toolkit for the Chi Initiative, a TRAFFIC-implemented social marketing programme aimed at reducing demand for rhino horn among wealthy Vietnamese businessmen, a key user group.