Crafting the Right Message to Drive Behavioural Change

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Anthony Chu, Marketing and Communication Specialist at Ogilvy & Mather, presenting 'Craft the right message to drive behavioural change' at the 'Changing behaviour to reduce demand for illegal wildlife products' workshop, Hong Kong, 7- 9 March 2016.
Behaviour: Civil Society
Tool: Campaigns
Language: EN - English
Country: China