How to strengthen your brand integrity, avoid reputational risk and strengthen your appeal to partners and customers. In this guide, we will show you how to take advantage of increasing consumer interest in social and environmental issues by showing leadership in your attitude towards the consumption of illegal wildlife products. By pledging to protect the world’s wildlife, you give your company an opportunity to enhance its reputation; attract more customers, partners and investors; prepare to enter a global market; and reduce reputational and legal risks. You can play a critical role in the protection of endangered species.
