The Effect of Priming, Nationality and Greenwashing on Preferences for Wildlife Tourist Attractions

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In this study, researchers conducted an experiment to test whether, based on activities listed in promotional materials, respondents would be able to discern between wildlife tourist attractions (WTAs) with beneficial and detrimental impacts on wildlife. This was with a view to exploring how they might be stimulated to support beneficial wildlife attractions and hence reduce illegal trade and exploitation of wild species. The authors concluded that respondents were able to discern the difference, and that they showed greater preference for beneficial WTAs when primed to do so. Published by Elsevier B.V., 2017
Toolkit - The Effect of Priming, Nationality and Greenwashing on Preferences for Wildlife Tourist Attractions
Behaviour: Civil Society
Language: EN - English