WWF and TRAFFIC: Demand Reduction Briefing Paper

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Focusing initially on reducing the demand for Tiger parts, products and derivatives, but with links to other endangered species, TRAFFIC convened a meeting in 2011, of creative experts from a diverse range of professional backgrounds—including advertising and marketing, social research, behavioural economics, public health and wildlife trade— in Hong Kong. Their insights helped in the development of a five-step approach to changing the attitude of consumers towards the consumption of these products.
Paper - WWF and TRAFFIC: Demand Reduction Briefing Paper
Language: EN - English