Wildlife Consumer Behaviour Change Toolkit

Green Collecting Campaign


This five slide presentation gives an impression of activities during the campaign and of the campaign visuals. Slogan: Having cultural value without reputational cost.

Campaigns to change consumer behaviour

Influencing attitudes and knowledge, social influence: smart campaigns can impact consumption of wildlife products.
Take a look at the examples featured in this Campaign Centre and use the building blocks to develop your own campaign.

Chi Campaign

Succes from within

The Chi campaign promotes the notion that success, masculinity and good luck flow from an individual’s internal strength of character and refutes the view that these traits come from a piece of horn. Read More…

Changing Behaviour, Conserving Nature


Using behavior change to reduce demand for endangered species products. Presentation by Trihn Nguyen from TRAFFIC about a successful campaign aimed at changing knowledge and attitudes of consumers of wildlife products.