Wildlife Consumer Behaviour Change Toolkit

Towards A Global Demand Reduction Strategy for Tigers

Using Five Step Approach

TRAFFIC’s paper presented at the Global Tiger Recovery Programme meeting (May, 2012), outlining the rationale for, and opportunities associated with, adopting a more insight-led and evidence based approach to reducing demand for Tiger products.

Strategy center

Strategy is vital for successful actions aimed at influencing consumer behaviour. On this page you will find examples and building blocks for strategies.

Download a cartoon guide of our Top 20 Tips for effective behavioural change communications.

CITES Decision 16:85

Rhino demand reduction strategy

Template provided for CITES Parties reporting under Decision 16:85, measurable reductions in rhino horn consumption. The Annex provides a strategy aimed at reducing the demand for Rhino horn.