Go to Top

CHANGE WILDLIFE CONSUMER BEHAVIOUR

Search

Resources

Share Your Resource With Us

Research

Resource Filter
Found: 25 resources
Showing: 10 resources • from 16 to 25
News -NSMC case study on use of social marketing for golden snub-nosed monkey conservation
Year
2013
Research
NSMC case study on use of social marketing for gol...
Fuel wood is a key source of energy for many families in developing areas of China. Fuel efficient stoves are often iden...
Other Species
EN - English
China
2,519 Views
0 Share
View Resource
Year
2013
Research
NSMC case study on use of social marketing for tig...
The Nam Et Phou Louey National Protected Areain the Lao People’s Democratic Republic contains the last confirmed breeding population of tigers (Panthera tigris) in Indochina. There are two main threats to tigers, direct killing of tigers and the illegal hunting of wild ungulates, the tigers’ principle prey. Villagers living around the National Protected Area rely on these same ungulates as an important source of protein in their daily diet. The illegal hunting of tigers and prey for commercial trade is unsustainable and is driven by a lack of ownership by local villagers who engage in illegal ...
Tigers
EN - English
Ecuador
2,248 Views
0 Share
View Resource
Year
2013
Research
NSMC case study on social marketing campaign to en...
From April 2009 to November 2010, a social marketing campaign was designed and implemented in southwest Madagascar to encourage fishers to give up destructive fishing methods and to improve the awareness and enforcement of local laws (dina). The campaign, which targeted local leaders and fishers, was designed using results from formal and informal social surveys and focused on removing locally perceived barriers to behaviour change. In this paper, we describe the campaign from design to implementation, and evaluate its effects through surveys of 500 fishers and local leaders, and preliminary o...
EN - English
Madagascar
1,955 Views
1 Share
View Resource
Year
2013
Research
NSMC case study on changing human behaviour relate...
PCI Media Impact formed a coalition of 13 local organizations in Loja Province, Ecuador, in order to implement a My Community communications intervention to reduce contamination of the local surface drinking water supply. Contamination was caused by sewage from farm animals, deforestation causing soil erosion, and improper disposal of toxic wastes such as batteries. The My Community intervention was tripartite consisting of (1) an entertainment‐education radio drama, (2) accompanying radio talk and call‐ins, and news programs on local media outlets, and (3) the formation of EcoClubs in local s...
EN - English
1,988 Views
0 Share
View Resource
Year
2012
Research
Forest Research: Forestry, sustainable behaviours ...
EN - English
2,343 Views
0 Share
View Resource
News -Ipsos: Acceptable behaviour? Public Opinion on Behaviour Change Policy
Year
2011
Research
Ipsos: Acceptable behaviour? Public Opinion on Beh...
A fascinating summary of a global research initiative, undertaken with 18,500 people in 24 countries by the Ipsos Social...
EN - English
2,105 Views
0 Share
View Resource
News -TRAFFIC: Understanding the Motivations: The First Steps Towards Influencing China’s Unsustainable Wildlife Consumption
Year
2010
Research
TRAFFIC: Understanding the Motivations: The First ...
This report presents the results of a survey of consumer attitudes conducted in six cities in China (Beijing, Shanghai, ...
EN - English
China
2,119 Views
1 Share
View Resource
News -NSMC case study on marketing strategy to address smoking
Year
2010
Research
NSMC case study on marketing strategy to address s...
Case study on use of social marketing to address smoking prevalence among routine and manual (R&M) workers in Englan...
EN - English
UK
1,843 Views
0 Share
View Resource
News -Communications and Behaviour Change
Year
2009
Research
Communications and Behaviour Change
Human behaviour is a very complex area. This document draws on key sources from the disciplines of social psychology, ec...
Consumers
Campaigns, Policy and Law, Strategies
EN - English
UK
3,760 Views
0 Share
View Resource
Research
Research methods to identify the drivers and dynam...
This document provides a briefing for non-specialists in research to assess demand drivers and dynamics and initiative impact. The audience is primarily Parties to the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), but others may also find it beneficial. Parties may find it a helpful complement to official ‘Guidance’ for implementation of Resolution Conf. 17.4 on ‘Demand reduction strategies to combat illegal trade in CITES species.
Campaigns, Strategies
EN - English
1,001 Views
96 Shares
View Resource

We're a Community of conservation practitioners who believe that behavioral science approaches can help to reduce demand for illegally traded wildlife products.

Join Our Community

Contact Us

David Attenborough Building,
Pembroke Street, Cambridge CB2 3QZ, UK
Tel: +44 (0) 1223 277 427
hello@changewildlifeconsumers.org

Follow Us

Facebook YouTube
USAID IUCN TRAFFIC GIZ WWF The World Bank
© 2018 Change Wildlife Consumers. All rights reserved.