Wildlife Consumer Behaviour Change Toolkit

Demand under the Ban

China Ivory Consumption Research (2017)

As a landmark ban on domestic elephant ivory trade comes into effect in China , TRAFFIC and WWF commissioned this research to identify the underlying factors influencing ivory consumption, people’s attitude toward the complete domestic ban on commercial ivory trade, and consumers’ perception toward campaign messages.

Markets for wildlife products

Poaching of wildlife due to the demand for products made from them, is a big threat. On this page you will find information about the markets for wildlife products. Who are the consumers and what drives them?

This Wildlife Toolkit does not focus on other threats, like habitat loss or lack of sufficient prey due to the pressure by human activity.

What's driving the wildlife trade?

Worldwide there is a high demand for wild animals and products made from them, like foods, medicines, pets, display, fashion and cultural items, industrial resins and household items. Use may be local, e.g. hunting for meat, or far away, the products passing a complex chain to end-consumer. Read More…

Reduced to Skin and Bones - Re-examined

A Full Analysis of Tiger Seizures From 13 Range Countries from 2000-2015

A comprehensive analysis of 16 years of Tiger seizures showing Asia’s failure to ramp up enforcement, strengthen laws and reduce demand in Tiger parts.

National Geographic Research

Reducing Demand for Ivory

Summary of Globescan’s research on behalf of National Geographic, which surveyed people in five markets, to identify how many would be interested to buy products. About drivers relevant for behavioural change.