Wildlife Consumer Behaviour Change Toolkit

Changing illegal wildlife consumption

This Toolkit has been created to support the ‘Community of Practice’ working on changing behaviour to reduce consumer demand for illegal wildlife products.


It brings together a wide range of best practice evidence, latest research findings and other resources from the field of consumer behaviour change, based on experience from the conservation sector and beyond.


The Toolkit is regularly updated and we rely on your expert contributions to make it as useful and comprehensive as possible!


To learn more about this Toolkit visit the ABOUT section.


Is your strategy effective? Are you aware of the latest research and theoretical models?


Communication special: Vanishing Treasures

Shanghai, China—Water artist Wang Xieda recently used his skills to highlight the rapid disappearance of rhinos, elephants and tigers to Shanghai residents in a “Vanishing Treasures” event that attracted widespread media attention.


Read more…