Behaviour Change for Conservation Online course

Behaviour Change for Conservation

Welcome to the Behaviour Change for Conservation online course.

This open-access online course has been specifically developed to guide behavioural change practitioners, social marketers, communicators, and anyone else looking to develop or implement a behavioural change intervention for conservation gain.

The course is split into five modules. You can navigate directly to a specific module should you choose.

  1. MODULE 1: Outline and overview of opportunities
  2. MODULE 2: Designing messaging for impact: framing, priming, and timing
  3. MODULE 3: Choosing the right messenger
  4. MODULE 4: Identifying mechanisms for impact: behavioural theories, models, and frameworks for change
  5. MODULE 5: Insight to inform approaches, research to guide adaptive management, impact measurement

The development of this course was made possible with the support of: