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Found: 34 resources
Showing: 4 resources • from 31 to 34
News -CHI Campaign: Success from Within
Year
2015
Video
CHI Campaign: Success from Within
Developed by TRAFFIC in partnership with PSI—a global social marketing organization—the Chi campaign represents best pra...
Rhinoceros
Consumers, Civil Society
EN - English
Vietnam
4,949 Views
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Year
2015
Case Study
Star Power: The Effect of Celebrity Endorsement on...
A large literature exists that suggests that people’s decisions across many facets of their life are influenced by other people. We report the results of two field experiments in which we test the influence of a salient but socially remote individual – a celebrity – on the charitable giving decisions of participants. We find the celebrities are immediately effective, but that this effect is either small or attenuates over time. More consistent effects are found, however, among participants who are more pre-disposed to donate at the outset. Sanders, 2014
Civil Society
Campaigns
EN - English
USA
2,526 Views
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News -Inspiring Sustainable Living: Expert Insights into Behaviour Change
Toolkit
Inspiring Sustainable Living: Expert Insights into...
Consumers, Civil Society
EN - English
UK
2,824 Views
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News -Traditional medicine doctors join hands for a healthy and sustainable society
Video
Traditional medicine doctors join hands for a heal...
Rhinoceros
Consumers, Civil Society
Campaigns, Strategies
Vietnam
480 Views
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