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Found: 174 resources
Showing: 15 resources • from 106 to 120
Year
2015
Resources
TRAFFIC: Green Collection Demand Reduction Campaig...
This five slide presentation gives an impression of activities during the campaign and of the campaign visuals. Slogan: Having cultural value without reputational cost. 摘要： 这5个幻灯片展示了项目活动及其意义。 口号： 拥有文化价值、无需生命代价
Campaigns
3,065 Views
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News -The Government Communication Service Guide to Communications and Behaviour Change 2015
Year
2014
Resources
The Government Communication Service Guide to Comm...
Behavioural theory is a powerful tool for the government communicator, but you don’t need to be an experienced social sc...
Governments
EN - English
UK
4,323 Views
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News -TRAFFIC: Example CHI campaign means: Envelope Vietnamese Airlines
Year
2014
Infographic
TRAFFIC: Example CHI campaign means: Envelope Viet...
3,175 Views
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News -Science for Environment Policy: Influencing environmental behaviour through nudging and information
Year
2014
Case Study
Science for Environment Policy: Influencing enviro...
One of the greatest challenges facing environmental policymakers is encouraging people to behave more sustainably. A rec...
Europe
4,037 Views
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News -London Conference Declaration
Year
2014
Resources
London Conference Declaration
Cornerstone in the rationale for government led actions to tackle illegal wildlife trade and feature strong commitments ...
Governments
Policy and Law
EN - English
UK
3,711 Views
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Year
2014
Toolkit
Developing a Roadmap for a Behavior Change Campaig...
This Roadmap is intended to help you design a consumer behavioural change programme, in order to reduce demand for illegally traded wildlife products.
Consumers
Campaigns, Strategies
EN - English
Vietnam
3,777 Views
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News -APEC Joint Ministerial Statement
Year
2014
Resources
APEC Joint Ministerial Statement
Cornerstone in the rationale for government led actions to tackle illegal wildlife trade and feature strong commitments ...
Governments
EN - English
3,403 Views
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Year
2014
Report
Beyond Nudging – Influences on Consumer Behaviour ...
This note gives some examples of potential new or revised policies intended to illustrate the types of novel policy which the science suggests would increase delivery of environmental goals.
Governments
Europe
3,137 Views
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News -APEC Leaders Declaration
Year
2014
Resources
APEC Leaders Declaration
Cornerstone in the rationale for government led actions to tackle illegal wildlife trade and feature strong commitments ...
Governments
Policy and Law
EN - English
Vietnam
3,733 Views
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News -CSR Guide: Wildlife and Corporate Social Responsibility
Year
2014
Toolkit
CSR Guide: Wildlife and Corporate Social Responsib...
How to strengthen your brand integrity, avoid reputational risk and strengthen your appeal to partners and customers. In...
Strategies
EN - English
Vietnam
4,553 Views
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News -USA National Strategy for Combating Wildlife Trafficking & Commercial Ban on Trade in Elephant Ivory
Year
2014
Fact Sheet
USA National Strategy for Combating Wildlife Traff...
The National Strategy for Combating Wildlife Trafficking establishes guiding principles for U.S. efforts to stem illegal...
Governments
Policy and Law
EN - English
USA
4,425 Views
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Year
2013
Research
NSMC case study on use of social marketing for tig...
The Nam Et Phou Louey National Protected Areain the Lao People’s Democratic Republic contains the last confirmed breeding population of tigers (Panthera tigris) in Indochina. There are two main threats to tigers, direct killing of tigers and the illegal hunting of wild ungulates, the tigers’ principle prey. Villagers living around the National Protected Area rely on these same ungulates as an important source of protein in their daily diet. The illegal hunting of tigers and prey for commercial trade is unsustainable and is driven by a lack of ownership by local villagers who engage in illegal ...
Tigers
EN - English
Ecuador
3,394 Views
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News -NSMC video on FuelZone Case study to incentivise students’ healthier meal choices
Year
2013
Resources
NSMC video on FuelZone Case study to incentivise s...
Video case study on 'FuelZone' a school canteen brand that incentivised students to eat healthier food through...
EN - English
2,548 Views
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News -Rhino Horn Consumers, Who are they?
Year
2013
Fact Sheet
Rhino Horn Consumers, Who are they?
Demand for rhino horn as a luxury purchase by upper-middle class citizens in Viet Nam, including professional businessme...
Rhinoceros
Vietnam
7,515 Views
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Year
2013
Research
NSMC case study on social marketing campaign to en...
From April 2009 to November 2010, a social marketing campaign was designed and implemented in southwest Madagascar to encourage fishers to give up destructive fishing methods and to improve the awareness and enforcement of local laws (dina). The campaign, which targeted local leaders and fishers, was designed using results from formal and informal social surveys and focused on removing locally perceived barriers to behaviour change. In this paper, we describe the campaign from design to implementation, and evaluate its effects through surveys of 500 fishers and local leaders, and preliminary o...
EN - English
Madagascar
2,957 Views
1 Share
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